Facebook & Instagram Traffic Growth

About the project

# Digital Marketing & Social Media Expert Needed for Architecture & Interior Design Brand We are looking for a creative and results-driven Digital Marketing & Social Media Specialist to grow our Architecture & Interior Design brand through Facebook and Instagram. Our primary goal is to increase high-quality website traffic, generate qualified leads, and build a strong online presence. ### Scope of Work * Develop a monthly content calendar aligned with our brand identity. * Create premium-quality social media content, including: * Instagram Reels * Stories * Carousel posts * Static posts * Facebook posts * Write engaging captions with strong calls-to-action that encourage users to visit our website or inquire about our services. * Design visually appealing creatives that showcase our architecture projects, interior designs, before-and-after transformations, 3D renders, and client testimonials. * Schedule and publish content consistently across Facebook and Instagram. * Optimize each platform with relevant hashtags, audience targeting, and platform-specific strategies. ### Paid Advertising * Plan, launch, and optimize Facebook & Instagram advertising campaigns. * Drive qualified traffic to our website and landing pages. * Generate inquiries for residential, commercial, and luxury interior design projects. * Perform A/B testing on creatives, audiences, and ad copy to improve performance and maximize ROI. ### Analytics & Reporting Provide weekly performance reports covering: * Website clicks * Click-Through Rate (CTR) * Cost Per Website Visit * Reach & Engagement * Leads Generated * Ad Spend & Return on Ad Spend (ROAS) * Recommendations for continuous improvement ### Required Skills * Proven experience managing Meta Business Suite and Meta Ads Manager. * Experience with Google Analytics (GA4), Meta Pixel, and conversion tracking. * Strong graphic design and video editing skills. * Experience marketing architecture, interior design, real estate, luxury lifestyle, or home décor brands is highly preferred. * Ability to manage both organic growth and paid advertising campaigns. ### What We'd Like to See Please include: * Portfolio of social media accounts you've managed. * Examples of campaigns that successfully increased website traffic or generated leads. * Performance metrics (CTR, CPC, ROAS, website traffic, or conversions). * Your strategy for growing an Architecture & Interior Design brand through social media. We're looking for a long-term marketing partner who can create premium content, attract the right audience, and consistently turn social media engagement into qualified website traffic and business inquiries.

Skills required