WooCommerce Site for Kids’ Activity Kits

About the project

Project Objective: Build a clean, professional, and reliable e-commerce website using existing, stackable plugins (WordPress + WooCommerce ecosystem) to keep costs low and avoid expensive custom development. The site must handle one-time purchases, multi-month prepaid subscriptions with flexible upgrade credits, a time-sensitive 30-day fast-action incentive, automated customer dashboards, and a seamless backend fulfillment export. 1. Core Tech Stack (Use Existing Plugins & Extensions) CMS: WordPress (Self-hosted) E-Commerce Core: WooCommerce Subscriptions & Product Matrix: WooCommerce Subscriptions + Buy Once or Subscribe for WooCommerce (to manage single kits vs. 3, 6, 9, 12-month prepaid plans). Payment Gateway: Stripe (Integrated directly into the site for native, low-fee checkout). Shipping Integration: ShipStation or Pirate Ship plugin for automated address syncing and bulk label printing. 2. Page-by-Page Development Checklist Page A: Home / Landing Page Layout: Clean, professional template (using a reliable page builder like Elementor or Gutenberg blocks). Above the Fold: Hero section featuring a video/animation hook of the 3D characters (Bubba and Daddy) and strong value proposition messaging (screen-free, hands-on building for kids and parents). Core Sections: * "How It Works" (3-step visual guide: Open box/story, grab tools, build together). Product overview (showing the hardcover book, raw pine wood, and kid-safe tools). Clear calls-to-action leading directly to the checkout/product page. Page B: Product & Subscription Selection Page Product Matrix: Display a single product listing with clear, user-friendly options using radio buttons or dropdowns: Single Kit (Episode 1): $64.99 (One-time purchase) 3-Month Prepaid Plan 6-Month Prepaid Plan 9-Month Prepaid Plan 12-Month Prepaid Plan (Full annual commitment, paid upfront) Messaging Box: Static text informing the user that Episode 1 can be purchased standalone, their $64.99 can always be applied as a credit toward any multi-month subscription package whenever they are ready, and highlighting the 30-day fast-action incentive. Media: Clean image galleries and embedded promotional/character videos. Page C: Seamless Checkout Page Layout: Single-page, friction-free checkout. No external payment redirects. Functionality: Powered directly by Stripe. Clean credit card fields, clear order summary, and automated shipping calculation. Page D: Customer Dashboard ("My Account" Portal) Self-Service Hub: A clean customer portal where users log in to manage their account. Features: * View active orders and upcoming shipments. Update shipping addresses (crucial for family relocations). Upgrade Button & Dynamic Incentive Timer: For single-kit buyers, a visible button allowing them to select a 3, 6, 9, or 12-month prepaid package. The system must automatically apply/credit their initial $64.99 purchase toward the total balance. If clicked within 30 days of delivery, the system automatically applies the fast-action bonus incentive. If past 30 days, the bonus disappears, but the standard $64.99 credit remains active. 3. Backend & Automation Requirements Fulfillment Export & Pick Lists: * The site must automatically sync orders with ShipStation. Must generate clean, printable pick lists (batching items needed for packing) and bulk shipping labels with pre-discounted commercial rates. No manual spreadsheet entry or digging through emails. Automated Admin Alerts: * Instant email notifications sent to the admin whenever a new single kit is bought, a subscription is started, or an upgrade is processed. Customer Email Automation (The 30-Day Urgency Flow): * Automated follow-up sequence triggered after a single-kit purchase (e.g., Day 7 and Day 21 reminders) explicitly reminding them of the 30-day fast-action bonus if they subscribe to a 3, 6, 9, or 12-month plan. Clear messaging clarifying that even if the 30-day window expires, they can still apply their original $64.99 purchase toward a full subscription later, they just forfeit the special fast-action incentive.

Skills required