BRAND IDENTITY BRIEF — Quran Dawn

About the project

ABOUT THE BRAND Quran Dawn is a new online Quran & Tajweed academy for Muslim families in the United Kingdom. Students are non-Arabic speakers — mostly parents enrolling their children. The brand must feel warm, trustworthy, calm, and modern. WHAT WE'RE COMMISSIONING A full brand identity package (not just a logo): 1. Logo system 2. Signature color palette 3. Typography (bilingual: Latin + Arabic) 4. Mini brand guidelines document CREATIVE DIRECTION MINIMAL, ICONIC, MODERN. Think Apple, Nike, Elementor — one simple memorable mark, not a traditional Islamic emblem. Beyond that, the creative concept is fully yours — surprise us. 1) LOGO SYSTEM - One single, simple, memorable symbol — recognizable at a glance - Clean modern sans-serif wordmark "Quran Dawn" - Process: present 2–3 distinct concept directions first; we pick one, then you refine it - Final files: symbol alone, symbol + wordmark lockups (horizontal & stacked), monochrome (black & white) versions, favicon - Functional requirements (not creative limits): must work in one solid color and at 16px favicon size; flat design — no 3D, no shadows, no gradient-dependent concepts 2) COLOR - Propose a distinctive SIGNATURE COLOR we can own — a modern color people will instantly associate with this brand alone (the way Elementor owns its pink). Bring your rationale. - Build a small supporting palette (2–3 secondary/neutral colors) around it - Deliver exact specs: HEX, RGB, CMYK 3) TYPOGRAPHY - A heading font + a body font (Latin), modern and highly readable - A matching ARABIC typeface that pairs harmoniously with the Latin choice — our content includes Quranic text and Arabic examples, so the bilingual pairing must feel like one family - Define weights and usage (headings / body / captions) 4) MINI BRAND GUIDELINES (PDF, ~3–5 pages) - Logo usage rules: clear space, minimum sizes, placement, do's & don'ts - Color specs and usage proportions - Typography rules (both scripts) - 2–3 applied examples: a social media post, a website header, a certificate — so future designers can keep everything consistent AVOID (very important) - Mosque domes, minarets, ornate Arabic calligraphy, prayer beads - Literal open mushaf with rays and crescent stacked together (the generic Quran-academy look) - The generic green/gold palette every Quran academy uses — we want to stand apart from that market's visual clichés - More than 2 primary colors - Complex detail that dies at small sizes DELIVERABLES SUMMARY - 2–3 initial concept directions → refinement of chosen direction - Full logo file set (AI/SVG source + PNG exports, all versions above) - Color palette specs - Font selections + licenses info (tell us if any font requires a paid license) - Mini brand guidelines PDF

Skills required