Technical Tracking & Analytics Specialist – Google Ads, Meta CAPI, GA4, GTM, Zoho & GHL

About the project

We are looking for a highly technical Tracking & Conversion Optimization Specialist to fix, configure, and audit our complete analytics infrastructure across Google Ads, Meta Ads, GA4, and our CRM ecosystems (Zoho & GoHighLevel). If you live and breathe Server-Side Tag Manager, API integrations, event deduplication, and complex CRM conversion tracking, this project is for you. Key Responsibilities & Scope of Work: Google Analytics 4 (GA4) & Google Tag Manager (GTM): * Set up and debug advanced web and server-side GTM containers (sGTM via Stape.io or Google Cloud Platform). * Implement custom event tracking, e-commerce parameters, scroll depth, form submissions, and user data parameters. * Ensure full cross-domain tracking and correct attribution modeling. Meta Ads (Facebook Pixel & Conversions API - CAPI): * Full Meta Pixel + Server-Side Meta CAPI implementation. * Set up strict **Event Deduplication** using unique Event IDs between browser and server events. * Configure Advanced Matching to maximize Event Match Quality (EMQ) scores. Google Ads Conversion Tracking: * Configure Enhanced Conversions for both web and lead forms. * Set up call tracking, offline conversion imports, and value-based conversion actions. CRM & Technical Integrations (Zoho & GoHighLevel / GHL): * Connect GoHighLevel (GHL) and Zoho CRM to pass lead stage changes back to Meta CAPI and Google Ads (Offline Conversion Tracking / Zapier / Webhooks / API). * Ensure accurate tracking across custom GHL funnels, forms, calendars, and embedded Zoho forms. * Resolve cross-domain attribution issues between GHL landing pages, CRM subdomains, and main site assets. Troubleshooting & QA: * Audit current setups to fix tracking loss, double counting, and iOS 14+ tracking decay. * Test and verify event payloads using Tag Assistant, Meta Test Events tool, and GA4 DebugView. Requirements: * Proven track record as a technical analytics/tracking specialist (5+ years preferred). * Deep expertise in **sGTM, GA4, Meta CAPI, Google Ads, Zoho CRM, and GoHighLevel (GHL)**. * Strong knowledge of JavaScript, Data Layers, Webhooks, REST APIs, and Zapier/Make automations. * Ability to troubleshoot complex conversion discrepancies independently. How to Apply Please submit your proposal with: 1. Brief examples of previous Server-Side GTM, Meta CAPI, and CRM integration setups you have executed. 2. A short line outlining how you handle Meta event deduplication between browser and CAPI. 3. Portfolio URL & Link&din

Skills required