Clothing Brand & Store Identity

About the project

I’m preparing to launch a clothing and accessories retail store and want every touch-point—online and in-store—to feel seamless and unmistakably “us.” I need a partner who can map out our entire brand journey and then bring it to life, from the logo on the swing tag to the atmosphere shoppers feel the moment they step through the door. Here’s what the collaboration will cover: • Logo design: a primary logo plus any supporting marks, delivered in vector and web formats. • Brand strategy: positioning, tone of voice, colour & typography palette, and clear usage guidelines compiled into a brand book. • Marketing materials: launch campaign concepts, social templates, store signage and print collateral ready for production. • Store design: a cohesive interior concept—including layout, fixtures, lighting and merchandising guidelines—that translates the brand strategy into a physical experience. I’m looking for someone who can guide the process end-to-end, present mood boards and 3D mock-ups, refine based on feedback, and coordinate final artwork files for printers, fabricators or web developers as needed. Proficiency in tools such as Adobe Creative Suite, Figma or Sketch for branding, and SketchUp, AutoCAD or similar for spatial planning will be important. If you have a track record of building fashion retail identities and can show examples of both branding and store environments you’ve delivered, let’s talk about timelines and the milestones that will get us to opening day.

Skills required