Full-Stack Brand Launch Design & Strategy

About the project

Project Title: Full-Stack Creative Agency / Freelancer for FMCG Brand Launch 1. Project Overview We are launching a new FMCG and grocery brand named "Grovantaas" covering Spices, Rice, Snacks, and Edible Oils & other fmcg & grocery . We are seeking an all-in-one freelance partner or boutique agency to handle our end-to-end Brand Strategy, Visual Identity, 3D Packaging Design, Corporate Marketing Collateral, Digital Templates, and Physical Branding elements. * Estimated Budget: ₹25,000 (Base Project Fee - Open to milestone extensions based on portfolio strength) * Expected Timeline: 20–25 days * Core Categories: Spices, Rice, Snacks, Oil * Mode of Work: Remote (India-based preferred for local market knowledge) 2. Comprehensive Scope of Work The selected partner must deliver high-quality work across the following 5 distinct pillars: PILLAR 1: BRAND IDENTITY & STATIONERY - Logo Design: 5–6 distinct creative concepts leading to final source files (AI/SVG/PNG). - Brand Assets: Curated Color Palette, Typography/Font selection, and a Basic Brand Guideline book. - Corporate Stationery: Professional designs for Visiting Cards, Letterheads, Invoices, and Envelopes. PILLAR 2: BUSINESS MARKETING KIT (WITH TEXT & COPY) - Company Profile: 6–8-page B2B booklet detailing infrastructure, values, and certifications. - Sales Presentation: 10–12 slide pitch deck for bulk buyers. - Product Catalogue: Structured, grid-based B2B order/SKU matrix sheet. - Retailer/Dealer Presentation: 6–8 slide commercial deck focusing on profit margins, MOQs, and POSM support. - WhatsApp Catalogue Template: Mobile-optimized product layouts. PILLAR 3: DIGITAL BRANDING (TEMPLATES & SOCIAL MEDIA) - Master Layout Templates: Formatted for Facebook, Instagram, and YouTube headers. - Social Content Box: 15–20 reusable Canva/PowerPoint social media post designs. - WhatsApp Marketing Creatives: Broadcaster graphics for quick customer retention. PILLAR 4: PHYSICAL BRANDING & 3D PACKAGING DESIGN - 3D Packaging Design: Custom, realistic 3D bottle/pouch models designed from scratch based on our logo (No existing photography available). - Spatial & Fleet Assets: Office signage templates, reception wall branding concept mockups, delivery vehicle/van wraps, and staff uniform layout designs. PILLAR 5: BRAND STRATEGY & MESSAGING - Brand Architecture: Defining our core positioning statement, target demographics, and punchy taglines. - Communications Strategy: Core brand messaging pillars and B2B/B2C sales communication frameworks. 3. Technical & Delivery Requirements - Every layout and deck must be handed over as fully editable Canva links or Microsoft PowerPoint (.pptx) templates so we can easily update prices, text, and products internally. - Clean vector files (.AI, .EPS) are required for all printable stationery and physical branding elements. - The tone of voice must be hygienic, trustworthy, premium, yet commercially viable for Indian wholesale markets. 4. How to Apply To filter out automated/bot bids, please reply with: 1. Links to your portfolio demonstrating BOTH copywriting/strategy and graphic design. 2. Examples of realistic 3D packaging models you have built from scratch. 3. Your expected total quote and realistic timeline for this complete scope.

Skills required