Senior Data Analyst / Digital Analytics Expert Needed – Chrome DevTools, Business Analysis & Executive Presentation

About the project

I am looking for an experienced Senior Data Analyst / Digital Analytics / Business Analytics professional to help with a small, focused professional case study. The project involves only one scenario. The provided data is limited — approximately 6 charts/data visuals — so this is not a large raw-data, database, or statistical modeling project. The main challenge is to correctly interpret the provided charts, perform relevant business-impact calculations, complete a Chrome DevTools website-performance investigation, and then combine the evidence into a strong, defensible business recommendation. The work should be completed by September 29, 10:00 PM EDT. Scope of Work The selected freelancer will need to: - Analyze approximately 6 provided charts/data visuals - Identify the most important findings and patterns - Perform any necessary calculations and business-impact analysis - Compare different opportunities and determine which should be prioritized - Explain why the recommended opportunity deserves investment before the alternatives - Perform a detailed Chrome DevTools investigation, especially using Network and Performance - Investigate areas such as: - Core Web Vitals - JavaScript/network issues - XHR/fetch requests - Page construction - Slow or large resources - Third-party scripts - Potential technical contributors to poor performance - Capture relevant Chrome DevTools screenshots - Connect the technical findings to customer experience, conversion, retention, and potential business impact - Develop clear, evidence-based business recommendations The goal is not simply to describe the charts. The final output should answer questions such as: What should the business prioritize first? Why? What evidence supports that decision? Why should other opportunities not be prioritized first? What technical findings support the recommendation? Required Deliverables I need all of the following: 1. Executive-style presentation deck The presentation should be suitable for a diverse audience of technical and business leaders. It should clearly communicate: - Key findings - Business impact - Opportunity prioritization - Technical findings - Recommendations - Next steps Important Chrome DevTools screenshots and findings must be incorporated directly into the presentation and connected to the overall storyline. 2. Dashboard / Visual Summary A professional dashboard or visual summary presenting the most important KPIs, comparisons, findings, and recommendations. The exact tool is flexible depending on what is most appropriate. 3. Detailed Workbook / Notebook A detailed analytical workbook or notebook must also be delivered. It should document: - Source data used - Analysis process - Calculations - Formulas - Assumptions - Metrics selected - Supporting evidence - Technical observations - Business-impact calculations - Prioritization logic - Recommendations If any Python, SQL, scripts, formulas, queries, or other coding is used, the complete work should be included and clearly documented because I may need to show the underlying analysis during the presentation. 4. Detailed Explanation / Walkthrough I need either a very detailed written explanation or a walkthrough video explaining the entire project step by step. This is extremely important. The explanation should cover: - What you did for each part - How you performed the analysis - Why you selected particular metrics - Why those metrics are important - Why one opportunity was prioritized over another - Why alternative opportunities were not selected first - How calculations were performed - What assumptions were made - What was observed in Chrome DevTools - How the technical findings relate to user/customer experience - How the findings translate into business impact - How the final recommendations were developed I need to fully understand and be able to defend the analysis and recommendations during a presentation and Q&A session. The audience may challenge the findings with questions such as: - Why did you choose this metric? - Why is this the highest priority? - Why not the other opportunity? - What evidence supports this recommendation? - What did you observe in Chrome DevTools? - How confident are you in the conclusion? - What assumptions did you make? - What should the business do next? Therefore, I do not only need polished deliverables; I need the underlying reasoning clearly documented. Ideal Skills Strong candidates should have hands-on experience with: - Senior Data Analysis / Business Analysis - Digital analytics - Customer journey and conversion analysis - Business-impact analysis - Chrome DevTools Network and Performance - Core Web Vitals: LCP, CLS, INP - JavaScript/network troubleshooting - XHR/fetch investigation - Website-performance analysis - RUM / Digital Experience Monitoring / Observability concepts - Executive-level presentation and storytelling - Dashboard/report development Important This is a small project in terms of data volume, but it requires senior-level analytical judgment, technical investigation, prioritization, and communication. The freelancer must be available immediately and able to complete the full work by: September 29, 10:00 PM EDT Please apply only if you can meet this deadline. In your proposal, please briefly mention: 1. Your experience with Chrome DevTools and Core Web Vitals 2. Your experience with digital/customer analytics and business-impact analysis 3. Whether you have worked with RUM, DEM, APM, or observability platforms 4. One relevant example of a similar project 5. Your proposed fixed price for the complete scope 6. Confirmation that you can meet the deadline I would set this as a Fixed Price project rather than hourly. I’d also choose an experience level equivalent to Expert, because the data is small but the reasoning and DevTools work are the important parts.

Skills required