Meta Ads & Performance Marketing Expert Needed -- 2

About the project

I’m looking for an experienced **Meta Ads & Performance Marketing Expert** to help scale an e-commerce brand in the **anime merchandise, toys, collectibles, and 3D-printed products** space. I’m not looking for someone who simply knows how to set up Facebook and Instagram campaigns. I want someone who understands **performance marketing, creative strategy, customer psychology, and the bigger picture of e-commerce growth.** ### The Goal Build and scale profitable ad campaigns that can consistently achieve **5X+ ROAS**, while maintaining healthy profit margins and sustainable growth. ### What I Expect From You - **Meta Ads Management:** Campaign setup, management, optimization, and scaling. - **Performance Marketing:** Data-driven decision-making, performance analysis, and continuous testing. - **Audience Strategy:** Audience research, targeting, retargeting, and customer segmentation. - **Creative Strategy:** Developing winning ad angles, hooks, concepts, and offers. - **Content Direction:** Suggesting Reel ideas, video scripts, UGC concepts, and creatives that convert. - **A/B Testing:** Testing creatives, audiences, offers, and landing pages to identify what works best. - **Campaign Scaling:** Scaling winning campaigns without compromising ROAS and profitability. - **E-commerce Optimization:** Recommending improvements to website design, layout, structure, and user experience. - **Product Strategy:** Identifying products and offers with the highest sales potential. - **Full-Funnel Growth:** Building a customer journey from ad discovery to website conversion and repeat purchases. ### Industry Experience Is a Big Plus Experience with **anime merchandise, gaming products, toys, collectibles, pop culture merchandise, 3D-printed products, D2C brands, or similar niche e-commerce businesses** will be a significant advantage. You should understand the psychology behind these purchases, what makes people stop scrolling, and what ultimately convinces them to buy. I’m looking for someone who understands that successful advertising isn't just about running campaigns. It's about finding the right products, communicating the right value, creating compelling content, and converting attention into sales. ### Compensation **I’m not looking for the cheapest service provider. I’m looking for the right person who can deliver results.** Compensation will depend on your experience, expertise, strategy, and proven ability to generate profitable growth. If you have a track record of scaling e-commerce brands and delivering strong returns, I'm open to discussing a compensation structure that reflects the value you bring. **Better performance and stronger results mean greater opportunities for compensation.** ### The Kind of Partner I Want Ideally, you bring together the skills of a: **Meta Ads Expert + Performance Marketer + Creative Strategist + Content Strategist + E-commerce Growth Consultant** I want someone who can look at the brand and tell me: - What products should we advertise? - Which audiences are most likely to buy? - What creatives, hooks, and offers should we test? - How should we improve the website to increase conversions? - How do we scale winning campaigns profitably? - How do we turn one-time buyers into repeat customers? I’m looking for someone who can take ownership of the growth strategy, bring fresh ideas, challenge assumptions, and make decisions based on data rather than guesswork. ### How to Apply If you believe you’re the right fit, please DM me with the following details: - Your experience in Meta Ads and performance marketing - E-commerce brands and products you’ve worked with - Previous ROAS achieved, with relevant context - Monthly advertising budgets managed - Case studies demonstrating actual results - Your approach to scaling an e-commerce brand like ours - Your expected compensation - Your availability **Please share actual case studies or verifiable results wherever possible.** I value proven execution and strategic thinking over big promises. If you can help turn advertising spend into profitable, sustainable growth, I’d love to connect.

Skills required