Playful APC Logo Motion animation

About the project

I’m looking to turn our Art & Photography Club (APC) logo into a vivid 2-to-4-second animation that instantly sparks curiosity and feels unmistakably “us.” The existing mark is artistic and abstract, so the motion should lean into shapes and forms, keeping the whole piece light-hearted and playful rather than formal or corporate. Here’s the essence: • Build a short, concept-driven sequence that goes well beyond simple spins or fades. Think imaginative morphs, clever transitions, or tactile transformations—anything that visually echoes creativity, art-making, and photographic storytelling. • Make sure it holds up on light, dark, and coloured backgrounds without losing clarity or impact. • Preserve the core look of the logo; viewers must recognise it the moment the animation lands. Deliverables I’d like to receive: • Final animation in 4K and 1080p (MOV with alpha + MP4). • Source project files (After Effects, Blender, or equivalent) so we can tweak colours later if needed. • A simple usage note confirming optimal background colours and any sound cues you add. If this brief sparks an idea, I’d love to see a quick outline of your concept and the tools you plan to use. Let’s create a memorable, playful reveal that speaks to everything APC stands for.

Skills required