Motion Designer: 90-Second Cinematic Product Film for a B2B SaaS Platform -- 2

About the project

We need a motion designer who can make a 90-second product film that feels like an Apple keynote cut, not a Fiverr explainer. Flat, premium, typographic, product-led. No stock footage of smiling people in offices. No template intros. No music-library-driven edits. The script is written, storyboarded and timed to the second. The product exists and we will supply screen recordings and design files. Your job is direction, animation and craft. If shortlisted, you will receive the full script, the brand theme and access to the software under NDA. Who we are PropFi is the operating system for corporate service providers: the firms that handle company formation, licensing, visas, compliance and recurring filings across the UAE and wider MENA region. It is a serious, institutional B2B product. The audience is law-firm-adjacent professionals and firm partners. The film has to look like software they would trust with their clients' entities. Brand direction: restrained, confident, institutional. Think Stripe, Linear, Ramp, Arc. Not startup-cute, not corporate-stock, not tech-bro. What we are commissioning A 90-second brand and product film. Primary use: the Zoom waiting room, played to prospects in the minutes before a live demo call. This is what the film is designed around, and it drives every technical constraint below. Secondary uses: YouTube, our website, LinkedIn, sales emails. Structure (fully scripted and timed, provided on award) Hook (0:00 to 0:08). Three questions every firm partner has said out loud. Typographic. The problem (0:08 to 0:18). The chaos of running a professional services firm on WhatsApp, shared drives and inboxes. Rendered graphically, not with stock footage. The villain (0:18 to 0:30). The tools, not the team. Ends on a turn: "So we built one that was." The product (0:30 to 0:55). Six UI scenes, four to five seconds each: engagement workspace, client portal, in-context messaging, recurring deadline horizon, audit trail, leadership dashboard. Each with a caption. The promise (0:55 to 1:15). Brand statement on flat colour, white type. The close (1:15 to 1:30). Waiting-room-specific card, logo, loop point. The film must loop cleanly. A viewer entering at second 40 and leaving at second 70 should still receive a coherent impression of the brand. Hard technical constraints (read carefully, these are not negotiable) Zoom's waiting room video has real limits, and they shape every creative decision: File must be MP4, MOV or M4V, and must not exceed 30 MB. For 90 seconds at 1080p that is roughly a 2.5 Mbps average bitrate. This is comfortable for flat, vector-style motion graphics with clean gradients. It is punishing for noisy live-action footage or heavy film grain. Plan the aesthetic around the ceiling. The video autoplays muted. Sound is optional for the viewer and off by default. Every spoken line must also exist as on-screen typography. The film must land at full strength with zero audio. This is the single most important constraint in the brief. It loops. No hard ending, no fade to black that reads as "the video is over." Viewers may be on a phone. Type must be legible on a small screen. No 14px captions. What we will provide The full script, timed to the second, with captions written and locked. Our brand theme: colour system, logo files, type system and existing collateral for reference. Raw product screen recordings and/or Figma files of every UI scene in the script. A named point of contact who responds within hours, not days, and who will give you decisive feedback rather than committee notes. What you will produce Master film, 90 seconds, 1920x1080, 16:9, silent-safe, exported under 30 MB, loop-ready. Sound-on version: same film with sound design and optional voiceover (we will supply the VO track, or advise if you have a preferred artist). Cutdowns: a 1:1 square and a 9:16 vertical version for LinkedIn and Instagram, plus a 30-second cut of the product section alone. Source files: fully layered, organised, named. After Effects project with all assets, or equivalent. Style frames before animation begins (see process below). Skills we are actually looking for You do not need every one of these, but the more of them you have, the better your chances. Core Expert-level After Effects. Motion design, not just editing. Kinetic typography at a high standard. A large part of this film is words moving beautifully. This is the skill that separates a good bid from a bad one. UI animation. Taking a static product screen (or a rough screen recording) and rebuilding it as a clean, animated, idealised interface: cursors that move with intent, phases that light up in sequence, rows that populate, data that resolves. This is the single hardest craft in the job. If you cannot do this, do not bid. Timing and rhythm. Cutting to a beat. Knowing when to hold on a frame and let it breathe. Sound design and mix, or a collaborator who does it. Strong plus Figma to After Effects workflow. Cinema 4D or Blender, if you have a light-touch 3D idea that suits an institutional brand. We are not looking for spinning logos. Colour grading and a genuine sense of restraint. Our palette is essentially one blue, one black, one off-white. Experience with B2B SaaS specifically. Consumer showreels do not always translate. Compression craft. Getting a beautiful 1080p file under 30 MB is a skill, and most people fail it. Explicitly not wanted Stock footage of models pretending to be stressed office workers. Generic AI-generated video slop. Template packs, preset transitions, whooshes, lens flares. Any suggestion that we add an upbeat corporate ukulele track. Process and milestones Style frames: three to five static frames establishing the visual language, including at least one product scene and one typographic scene. Animatic: full 90 seconds, rough, timed, silent-safe. V1 animation. One round of consolidated feedback from us. V2 and final delivery, all formats, all source files. Timeline We want the master film delivered within one to two weeks of award. Tell us what is realistic for you rather than agreeing to a date you will miss. How to apply (read this part or your bid gets deleted) Most bids on this platform are copy-paste. Here is how to not be one of them. Start your proposal with the word "cobalt." If you did not read the brief, we will know immediately. Send two or three specific pieces of work, with a sentence on each explaining what you did and what was hard about it. Not a full showreel. We will watch the first fifteen seconds of a showreel and stop. Deep-link to the exact moment you want us to see. Show us kinetic typography. If you have none in your portfolio, this is not your job. Show us UI animation. Ideally a product screen you rebuilt or animated. Tell us how you approached it: rebuilt in vector, animated from a screen recording, Figma import, whatever it was. Answer this in one paragraph: the film autoplays muted in a Zoom waiting room and it loops. How does that change what you would do with the first eight seconds? Tell us your software, your workflow, your timezone and your availability over the next month. We are one decision maker, we move fast, and we pay on time. If you are the right person you will know within a day. Confidentiality The full script, our brand theme and access to the product will be shared with shortlisted candidates under NDA. The film contains unreleased product interfaces and unpublished positioning. Do not bid if you cannot sign one.

Skills required