Professional CGI Product Launch Commercial

About the project

I’m preparing to debut a new product and want a sleek, professional commercial that blends live-action footage with photorealistic CGI. The spot should instantly convey quality and innovation, positioning the launch as a premium offering. Here’s what I have in mind: a concise storyline built around a single, memorable visual hook where the product interacts with its environment through seamless CGI enhancements. Think subtle, elegant effects rather than over-the-top animation—clean reflections, dynamic lighting, and well-timed transitions that elevate real footage without distracting from the core message. Tone must stay corporate-polished throughout, matching the brand’s existing look and feel. You’ll guide the project from initial concept through to final delivery—script refinement, on-set VFX supervision, CGI modeling/animation, compositing, color grade, and sound mix. I’ll supply brand guidelines, reference materials, and access to the product prototype; you bring creative direction, a tight workflow, and a proven showreel of similar live-action/CGI commercials. Final master should be ready for broadcast and online use (4K ProRes and 1080p H.264). I’d also like a short social cut-down and the layered project files for future tweaks. If this scope excites you and you have demonstrable experience merging live footage with high-end CGI in a professional context, let’s talk scheduling and milestones so we can set the launch in motion.

Skills required