Facebook Ads Expert
hr USD 8–15
About the project
Summary About the Role We are looking for a highly analytical, data-driven, and experienced Facebook Ads Expert to lead our paid social acquisition strategies. In this role, you will be responsible for managing end-to-end Meta (Facebook & Instagram) advertising campaigns, scaling large budgets, and maximizing Return on Ad Spend (ROAS). If you live and breathe Meta Business Manager and have a proven track record of driving massive growth, we want you on our team. Key Responsibilities Strategic Planning: Develop, execute, and oversee comprehensive Facebook and Instagram ad strategies aligned with overarching business and revenue goals. Campaign Management: Build and launch complex campaigns, including detailed audience targeting, retargeting funnels, and lookalike modeling. Optimization & Scaling: Continuously monitor campaign performance. Execute rigorous A/B testing on creatives, copy, and audiences to scale winning campaigns efficiently while maintaining target CPA/ROAS. Technical Setup: Ensure flawless integration and tracking using Meta Pixel, Conversions API (CAPI), and offline conversion tracking. Data & Analytics: Analyze metrics on a daily, weekly, and monthly basis. Generate actionable insights and custom reports to present to stakeholders. Collaboration: Work closely with the creative team to develop high-converting video and static ad assets based on data-backed insights. Requirements & Qualifications Experience: 2-3 years of hands-on, dedicated experience managing high-budget Facebook Ads campaigns. Proven Track Record: Demonstrable history of successfully scaling campaigns and achieving aggressive ROAS/CPA targets. Technical Mastery: Deep knowledge of Meta Business Manager, Ads Manager, Pixel configuration, CAPI, and custom attribution models. Analytical Skills: Strong proficiency in Google Analytics, Excel/Google Sheets, and data visualization tools to translate raw data into strategic decisions. Mindset: Highly proactive, adaptable to algorithm changes, and obsessed with conversion rate optimization (CRO). Benefits Competitive salary and performance-based bonuses. Flexible working hours/Remote work environment.
Skills required
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