Financial Model for Live-Streaming Startup

About the project

# Freelancer Required: Startup Financial Modeling & Investor-Ready Financial Projections ## About MyArtist MyArtistan early-stage **consumer social and live-streaming platform** being developed for the Indian market. The platform will enable users to discover and interact with creators/artists through features such as: * Live video streaming * Virtual gifts using tokens/coins * Reactions and paid engagement * Private video/audio calls * Group calls * Creator monetization * Interactive engagement features * User and creator subscriptions/transactions where applicable We are preparing MyArtist for an upcoming **seed fundraising round** and require an experienced financial-modeling professional to build a detailed, investor-ready financial model. ## Fundraising Context Indicative fundraising assumptions: * Funding requirement: approximately **₹5 Crore** * Stage: Early-stage / MVP * Initial target: approximately **5,000 users** * Initial creators: approximately **100** * Business model: Users purchase tokens/coins and spend them on creator interactions * Creator revenue share: approximately **30% of eligible GMV** * MITRO share: approximately **70% before applicable variable and operating costs** All assumptions must remain editable in the final model. ## Scope of Work The freelancer will build a comprehensive **3-year financial model**, with detailed monthly projections for at least the first 12–24 months. The model should include: ### 1. User & Creator Growth Model Model: * Registered users * DAU/MAU * Paying users * Paying-user conversion * New users/month * User retention/churn assumptions * Active creators * New creators/month * Creator retention * User-to-creator ratios The model should support **Conservative, Base and Aggressive scenarios**. ### 2. Revenue & GMV Model Build separate revenue assumptions for: * Virtual gifts * Reactions * Private calls * Group calls * Live-stream engagement * Fun/interactive features * Other potential monetization Include: * Average revenue/spend per paying user * GMV * Creator payouts * MITRO take rate * Gross revenue/net revenue * Revenue by feature * Monthly and annual revenue projections ### 3. Unit Economics Calculate: * CAC * ARPU * ARPPU * LTV * LTV/CAC * Creator economics * Contribution margin * Contribution margin per paying user * Infrastructure cost per MAU * Infrastructure cost per paying user * Break-even analysis ### 4. Streaming & Technology Cost Model The financial model must support inputs for: * Agora/WebRTC streaming costs * Public live broadcast * Private video/audio calls * Group calls * Viewer/participant minutes * Creator streaming hours * Concurrent users * CDN/bandwidth * Video storage/recording * PostgreSQL/database * Redis/cache * API/application servers * Object storage * Monitoring/logging * Backup * SMS/OTP/email * Other cloud infrastructure The model should allow us to test infrastructure requirements at approximately: **5,000 → 10,000 → 100,000 → 500,000 → 1,000,000+ users** Technical pricing assumptions will be reviewed with our engineering/cloud team. ### 5. Operating Expense Model Include: * Engineering payroll * Moderators / trust & safety * 24×7 moderation requirements * Customer support * Content team * Creator operations/managers * Sales/business operations if applicable * Marketing * Founder salaries * Legal * Accounting * Compliance * Software/SaaS * Office/admin * Recruitment * Travel * Other G&A * Contingency ### 6. Marketing Model Include: * Monthly marketing budget * CAC * Paid acquisition * Organic acquisition assumptions * New users generated from marketing * Conversion to MAU * Conversion to paying users * Marketing efficiency * Revenue generated relative to marketing expenditure We prefer a **CAC-driven user acquisition model** rather than simply assuming arbitrary monthly user growth. ### 7. P&L, Cash Flow & Runway Prepare: * Monthly P&L * Revenue * Cost of revenue * Gross/contribution profit * Operating expenses * EBITDA / operating profit or loss * Monthly burn * Cash flow * Opening/closing cash * Funding inflow * Runway * Break-even month ### 8. ₹5 Crore Use-of-Funds Model Clearly show how approximately ₹5 crore of investment would be allocated across: * Technology/product * Infrastructure * Marketing * Creator acquisition * Moderation * Operations * Hiring * Legal/compliance * Working capital * Contingency/runway Include the milestones expected to be achieved using the funding. ### 9. Valuation & Cap Table Include: * Pre-money valuation * Post-money valuation * Investment amount * Investor ownership * Founder dilution * ESOP pool * Cap table * Future-round dilution scenarios * Conservative/Base/Aggressive valuation scenarios Valuation assumptions should be clearly identified as assumptions and not presented as guaranteed company valuations. ### 10. Investor Dashboard Create a clean executive dashboard showing important KPIs including: * Registered users * MAU/DAU * Paying users * Paying conversion * Active creators * GMV * Revenue * ARPU/ARPPU * CAC * LTV * Contribution margin * Monthly burn * Cash balance * Runway * Break-even * Infrastructure cost/user * Creator payouts ## Required Deliverables The final delivery must include: 1. **Fully editable Excel financial model (.xlsx)** 2. All calculations must contain working formulas 3. Assumptions must be clearly separated from calculated cells 4. 36-month financial projections 5. Detailed monthly model for at least the first 12–24 months 6. Conservative / Base / Aggressive scenarios 7. P&L 8. Cash-flow/runway model 9. Unit economics 10. Use-of-funds analysis 11. Valuation and cap table 12. Investor KPI dashboard 13. Assumptions/source notes 14. One review session explaining the complete model 15. Reasonable revisions after our review **We do not want only a PDF, PowerPoint or static financial report. The editable Excel workbook with formulas is mandatory.** ## Preferred Freelancer Experience We prefer candidates with experience in one or more of: * Startup financial modeling * FP&A * Fractional CFO services * Consumer internet startups * Social-media/social-discovery applications * Creator economy * Live-streaming businesses * Gaming/entertainment platforms * Marketplace businesses * Subscription/token/virtual-currency business models * VC/angel fundraising * Startup valuation and cap-table modeling CA/CFA/MBA Finance qualifications are beneficial but **practical startup financial-modeling experience is more important**. ## When Applying Please provide: * Your relevant experience * 2–3 examples of startup financial models you have previously created, preferably anonymized * Experience with consumer/social/live-streaming businesses * Your proposed approach for MITRO * Project timeline * Fixed project quotation * Number of revisions included * Whether you provide a model walkthrough after completion Please also briefly explain how you would model the following flow: **Users → MAU → Paying Users → User Spend → GMV → Creator Payout → MITRO Revenue → Streaming/Variable Costs → Contribution Margin → Operating Expenses → EBITDA/Burn → Cash Runway** Generic applications without demonstrating an understanding of startup unit economics and financial modeling may not be considered. ## Budget **Open to proposals based on experience and quality.** Preference will be given to candidates who can demonstrate previous investor-ready startup models rather than simply offering the lowest quotation.

Skills required